Design Thinking

    Why do you need design?


    Design sells. Great designs inspire, they affect us emotionally. With design, we make something that we know the target audience wants.

    ‘Every manager needs design.
    You can’t grow a business without it.’

    Liedtka en Ogilvie, 2011

    Design puts things in motion

    Plans, analyses, track records, reports, results in stacks of paper, meetings, records and spreadsheets. They provide information, but they don’t help organisations put things in motion. Design offers the tools which we use to help organisations transform theory into action.

    We use Design Thinking as a method for developing design.



    What is Design Thinking?

    Design Thinking is a method for tackling difficult challenges and transforming them into opportunities. It is a guideline for every design challenge.



    Why Design Thinking?

    The method is geared towards people, pays attention to needs and takes limitations into consideration. It is a form of cooperation in a lively way. Design Thinking is ground-breaking; we use it to put things in motion. Design Thinking stimulates empathy, discovery and repetition. If we want to design something great, we have to look carefully and learn. Design Thinking allows us to explore multiple options and scenarios. In our approach, we focus on what people actually want. In this approach, we take small steps quickly, allowing us to make adjustments during the process and not after the fact. That saves money.

    Design Thinking
    = people-oriented
    + collaborative
    + optimistic
    + ground-breaking

    Who is Design Thinking for?


    How does Design Thinking work?

    Design Thinking is a five-step approach in which we diverge (think as broadly as possible, out of the box) and converge (move towards a single point, focus, refine).


    Step 1: research

    We define the challenge and conduct research; we learn inside and outside the sphere of work.
    Key words: understand, look and see, journey mapping, gain inspiration, talk with people


    Step 2: interpret

    We take what we learned and interpret it.
    Key words: storytelling, search for meaning, visual interpretation


    Step 3: form ideas

    We see an opportunity and translate it into concepts.
    Key words: brainstorm, conceive ideas, design concept, refine ideas, sketch, conceive scenarios


    Step 4: experiment

    We elaborate on an idea and make prototypes.
    Key words: elaborate, build, test, involve end users in testing, feedback, adjust


    Step 5: develop

    We produce a design, how do we further develop.
    Key words: production, market assessments, further development, end user loyalty


    Okay, I get it. What’s next?


    Define your challenge, draw up a project plan or make a briefing.
    And call us for a chat or send us an e-mail. We like to think along with you.
    Phone +31 020 494 3111

    Asterweg 20 E3
    1031 HN  Amsterdam
    +31 (0)20 – 494 3111


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