Organisations are used to logical and analytical thinking. But audiences want more than logic. So, we have to move in new directions. When we keep moving, we are able to collaborate with people and create answers. With this way of thinking, we create magic. And magic moves.
Organisations are used to logical and analytical thinking. But audiences want more than logic. Creativity demands the opposite of logical thinking. To achieve originality, we have to move in new directions. With creative thinking, we are able to collaborate with people and create answers. With this way of fresh thinking, there’s the chance of magic. We integrate ‘the things no want wants to talk about: magic, instinct and leaps of faith.’
Design Thinking is a designer’s tool. It is a creative problem-solving approach we use to create new values that are different and create positive impact. It makes it possible to act quickly and cheaply, in order to succeed in the end. With Design Thinking, we help organisations understand people’s needs and bring innovation to their businesses.
Beautiful Minds helps large and small organisations make choices. Who are you? What do you do? Why does it matter? Answers to these questions make you stand out. But determining what the added value is can be a problem. And every problem has its own limitations. We use limitations as a springboard to creative solutions.
Beautiful Minds helps communication and marketing people with creative thinking. Organisations think logically and analytically. But an audience wants more than logic. In order to draw attention and to persuade, the visual form and content of a message need to evoke emotion. People value feeling more than information.
Beautiful Minds helps organisations inform target groups. We use design to give insight, depict complexity and interpret meaning. We help visually translate messages for an audience. Because no matter how meaningful the message is, if the form fails, then the information does not come across.
Beautiful Minds makes design with a creative impact by connecting. We help people look inside from the outside. Communication and marketing do not function without community. Contributions from others are valuable and come from every direction.
Beautiful Minds makes people the main focus in design. Technology is getting faster and we are short on time. But people’s behaviour changes slowly. Using the Design Thinking method, we introduce clarity into processes and identify actions. That helps organisations and employees move forward during change.
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