Moving brands

    and understanding people’s needs

    Organisations are being disrupted by changing trends and customer values. Marketing and communication are evolving at high speed. The impact changes. The models turn. Brands need to move.

     

    Organisations are used to logical and analytical thinking. But audiences want more than logic. So, we have to move in new directions. When we keep moving, we are able to collaborate with people and create answers. With this way of thinking, we create magic. And magic moves.

    How we work

    Organisations are being disrupted by changing trends and customer values. Marketing and communication are evolving at high speed. The impact changes. The models turn.

    Organisations are used to logical and analytical thinking. But audiences want more than logic. Creativity demands the opposite of logical thinking. To achieve originality, we have to move in new directions. With creative thinking, we are able to collaborate with people and create answers. With this way of fresh thinking, there’s the chance of magic. We integrate ‘the things no want wants to talk about: magic, instinct and leaps of faith.’

    Design Thinking is a designer’s tool. It is a creative problem-solving approach we use to create new values that are different and create positive impact. It makes it possible to act quickly and cheaply, in order to succeed in the end. With Design Thinking, we help organisations understand people’s needs and bring innovation to their businesses.

    We want to create value
    through design.
    We think:

    Everyone wants to stand out

     

    Beautiful Minds helps large and small organisations make choices. Who are you? What do you do? Why does it matter? Answers to these questions make you stand out. But determining what the added value is can be a problem. And every problem has its own limitations. We use limitations as a springboard to creative solutions.

     

    Dusty? Now way. Designing an online platform for cultural education

    People want more than logic

     

    Beautiful Minds helps communication and marketing people with creative thinking. Organisations think logically and analytically. But an audience wants more than logic. In order to draw attention and to persuade, the visual form and content of a message need to evoke emotion. People value feeling more than information.

     

    Enabling real conversations with secondary-school dropouts

    Meaningful design appeals to imagination

     

    Beautiful Minds helps organisations inform target groups. We use design to give insight, depict complexity and interpret meaning. We help visually translate messages for an audience. Because no matter how meaningful the message is, if the form fails, then the information does not come across.

     

    Branding the Beemster, a UNESCO World heritage site and a great place to visit

    Input from others is valuable

     

    Beautiful Minds makes design with a creative impact by connecting. We help people look inside from the outside. Communication and marketing do not function without community. Contributions from others are valuable and come from every direction.

     

     

    Empowering students to create ideas for Amsterdam and make it a better place

    Behaviour changes slowly

     

    Beautiful Minds makes people the main focus in design. Technology is getting faster and we are short on time. But people’s behaviour changes slowly. Using the Design Thinking method, we introduce clarity into processes and identify actions. That helps organisations and employees move forward during change.

     

    Creating better online conversion and getting more visitors to Airborne Museum

    Our work

     

    All kinds of organisations work with us. They are all very different from each other. But they do have one thing in common: they need design with power to stir the soul.

    Asterweg 20 E3
    1031 HN  Amsterdam
    +31 (0)20 – 494 3111
    info@beautifulminds.nl

    Digital
    branding
    Visual
    branding

    © 2001 – 2018 Beautiful Minds