Client Provincie Noord-Holland, Oneindig Noord-Holland
Industry Governmental, Culture
Services Branding, Identity, Web & Interactive, Online Campaign, Graphic Design, Web Design, Editorial Design, Creative direction, Motion, Outdoor campaign, Event organisation
In collaboration with Bex Communicatie / Triptic
Oneindig Noord-Holland (Endless Noord-Holland) is a foundation that promotes cultural heritage and is aimed towards inquisitive people looking for interesting leisure activities. Oneindig Noord-Holland has an online platform that makes the rich cultural history of the province of Noord Holland accessible to a wide audience. It is a digital collection comprising a seemingly endless number of stories, images, routes, videos and activities. And it is for everyone: members of the public and cultural institutions alike share their hidden stories. Oneindig Noord-Holland is not only present digitally, but is also reaches a large audience through campaigns, walking and cycling routes, public projects and an app.
We were part of the team that realised the project and we continue to work with the foundation. Together with the team led by former director Sarah Heijse and experts Bex Communicatie and Triptic, we developed a new brand in the cultural heritage and recreation market, the digital platform (with over 8 million items in the collection) and all communication tools.
At Oneindig Noord-Holland, cultural entrepreneurship both online and offline takes centre stage. It struck a chord with our own DNA as creative entrepreneurs, and resulted in communication that works. We developed various online and offline campaigns, such as the launch of ‘Verborgen Verhalen’ (‘Hidden Stories’) and ‘Binnen in Buitenplaatsen’ (‘Courtyards and Country Houses’), a campaign to attract volunteers for Noord-Holland country estates.
With this campaign, we attracted more than a million visitors to the Oneindig Noord-Holland website (www.onh.nl). We supported Oneindig Noord-Holland from the start with all its communication and marketing and developed the proposal for the years ahead.
Sarah Thurlings-Heijse, former director of the Oneindig Noord-Holland foundation
Asterweg 20 E3
1031 HN Amsterdam
+31 (0)20 – 494 3111
info@beautifulminds.nl
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